Friday, May 30, 2008

Privilege cards for MIC members

MALACCA: A privilege card will be issued to the 630,000 MIC members as part of the party’s rebranding exercise in creating a corporate image apart from rewarding them, MIC president Datuk Seri S. Samy Vellu said.

He said the card, called the “Dhana” or Wealth Cards in Sanskrit, would allow each member to enjoy at least 20 benefits and privileges.

They include special healthcare programmes, mobile phone offers and discounts on newspaper advertisements, motorcycles, automobile, entertainment and retail outlets as well as travel.

Speaking at the opening of the 62nd Malacca MIC delegates conference here, Samy Vellu said MIC would be the first political party to offer a discount and privilege card to its members when it is implemented.

“The MIC’s 630,000 members are a powerful economic force and it’s time to bargain economic privileges for party members,” he said, adding that its value and features must appeal to members especially to the youth segment.

He said the card was also to show the party’s appreciation to members for their loyalty and sacrifices.

Samy Vellu said he has also asked the party headquarters to compile the members’ photographs and vital information to enable the cards to be issued.

“I hope members will cooperate with the MIC headquarters by submitting their photographs,” he said, adding that it would take some time before all the members were issued with their card.

He said the party would also hold discussions with other big shopping stores or malls, petrol stations, travel agencies, airlines, hotels, car rental companies and other related companies to provide ‘Dhana' cardholders with discounts and other privileges.

“It is actually to the advantage of these companies as they will have 630,000 loyal clients who will make purchases at their stores or companies,” he said.

Samy Vellu said the card would contain the MIC’s logo that will also serve as an attraction for more new members to join the party, he said

1 comment:

Kannan Naidu said...

How much will be spent to actually run the card dept ?, admin cost? please present all this and let the indian people decide, if it's necessary. Yup, for Loyalty and Sacrifice you get a discount card? Where are we heading with this ?